One Brand To Rule Them All

The king is dead! Long live the king! 3DBOXX is now APEXX. If you’ve taken a tour of our website lately, you’ve discovered a major change in our products. Instead of 14 different desktop products, we’ve consolidated our lineup into two desktops, with a third arriving next month. While we still have a few 3DBOXX workstations which have yet to make the transition (but will do so by year’s end), we’re making this change now in order to greatly simplify your BOXX experience.

We believe that creative and engineering professionals require the right tools for the right job. To help you determine what that tool is, we begin by having a conversation about your workflow. That’s why we lead with a solutions narrative and not a product one. Continue reading

Timeless Designer

Whether traveling backward, forward, or parallel, acclaimed concept designer and author Daniel Simon is running on all cylinders.

By John Vondrak

The Timeless Racer

Daniel Simon loves machines. He is intrigued by how they work and consumed by how they look. For many vehicle designers and aficionados of transportation modes, his affection is not uncommon. As children, my late brother and I were obsessed with aircraft. His—World War II era, while I, to this day and from the most basic line drawing, can easily identify all forms of World War I airplanes. Both of us were (and I remain) 60’s Mopar muscle car enthusiasts. Admittedly, our love of machines is not entirely unique, but when you listen to Daniel Simon speak about them, the full-throttled passion you hear in his voice is. To him, a vehicle is not merely something you drive, sail, or fly from point A to point B. And it’s also more than just a work of art.  These machines are part of a universal story—an integral part. So for Daniel Simon, vehicle designer, the only thing he enjoys as much as creating fantastic looking machines, is crafting the back story that accompanies them. Continue reading

American Metal: The BOXX Chassis Story

By John Vondrak

When I set out to make a short film on the BOXX workstation chassis, it was at the behest of BOXX product marketing manager Chris Morley. Chris wanted the world to know that we design and build our own workstations right here in Austin, Texas. I liked the idea since I, like most BOXX users, appreciate the look of our machines. Our friend Daniel Simon, the noted concept designer (TRON:Legacy, Captain America: The First Avenger, Oblivion), producer and author, (Cosmic Motors, The Timeless Racer) refers to our systems as “industrial, like a real piece of machinery— elegant, heavy-duty machinery.” That sums it up. You don’t buy a BOXX to send emails or play video games. You buy it to go to work.

Animators, VFX artists, filmmakers, video editors, architects, engineers, product designers, and other hard working people go to work with their BOXX every day. They marvel at the speed and performance of their workstation and are grateful that if they ever need them, legendary BOXX Technical Support (also located at our headquarters in Austin) is ready to assist. But what many BOXXers may not always recognize is that some hard working people, just like them, design and build the chassis that accommodates the multiple professional GPUs, liquid cooling, and other innovative features that make a BOXX workstation the unique machine that it is.

And that’s what ended up taking this film in a slightly different direction.

The more I spoke to our engineers in BOXXlabs and the metal fabricators at the shop that stamps, cuts, and assembles the array of metal parts that become the BOXX chassis, I saw this as an American story. It’s no secret that for decades, U.S. industry has taken a hit as manufacturing has moved overseas to produce cheaper goods. Our mass-market, tier one competitors have been part of that trend. But at BOXX, our systems are “Made in the U.S.A.” and that declaration is more than a slogan. In the process of designing our chassis, our expert engineers, like many of you, rely on SolidWorks, Autodesk Inventor, Creo, and other professional applications. They provide the metal fabricators with precise 3D CAD models in order to produce quality parts necessary to assemble the state-of-the-art chassis. Those chassis then arrive at BOXX HQ where the best production team in the computer industry assembles the components for each custom-configured solution (but that’s a video for another day).

So take a few moments to watch the film, and the next time you boot up your BOXX workstation, we hope you appreciate the design and construction of the chassis. The longer you consider it (and the enterprise-class components inside), we’re confident that you’ll see that it is indeed “a real piece of machinery.”

And just maybe, like those of us at BOXX, you’ll discover that American manufacturing is ready for a comeback.

Up To $1995 Off AMD FirePro Graphics – Ends Sept. 30th!

                       AMD FirePro Offer

Get Up to $1995 off with your first FirePro purchase! -Ends Sept. 30th!

Take advantage of this limited-time offer from AMD, now extended to September 30th. If you are currently considering a workstation from BOXX and are looking for a high performance, professional-grade card, then you can apply for a special 50% off  a qualified AMD FirePro workstation card purchase. All you need to do is apply for the offer with AMD before making the purchase. Please, follow the three steps outlined below. Continue reading

BOXX’s “Mac Pro? No.” Breaks 100K Views on Youtube!

If you haven’t had a chance to see it, you’re missing out on a humorous take-down of the new Mac Pro.

The good folks at Apple say the new Mac Pro was “built for creativity on an epic scale.”

But was it built for you?

In the world premiere of this lighthearted commercial, Nate can’t wait to show off his “real professional workstation.” But watch what happens when his friend Drew challenges Nate’s definition of the term. Be sure to stick around for the conclusion!